Sandra Márquez designs employer brand strategies for tech companies across LATAM and the US. She has led the area for DoorDash, Zillow & other tech companies focused on how technology companies attract and retain senior engineering talent. She is the founder of PopOut (retail architecture and brand experiences), SM Studio (fractional employer branding consultancy), and TechBrander (experiential strategy for the tech ecosystem). Author of the DEBS™ framework for measuring employer brand ROI in developer communities. More than a decade inside experiential marketing in Mexico gives her a direct read on what moves talent in engineering teams and what makes them want to stay.